Whether you are a lifelong waterman or new to the charter industry, you already have the essentials of your fishing business in place: a Captain, a boat and a slip at a local marina. As you look up and down the dock, you ask yourself why people would want to fish with you versus the 12 other boats lined up next to yours. What will give you the edge over the competitors? Good marketing tactics and a great brand image! Here are a few tips to get you started with marketing your charter business:
1: Logo Design
Your logo is what defines your brand and creates the image that you present to the public. Do you focus on one type of fishing or do you catch anything and everything? Is there a certain color that you prefer or a certain style of typeface? All of these items can be integrated into a great logo that represents everything you stand for.
2: Print Materials
Every business needs to advertise, and one of the easiest ways to do so is to hand out professional business cards and rack cards that tell potential customers exactly what you offer. UV-coated rack cards can be placed in a holder on the dock near the transom of your boat, so even if you’re not there to answer questions, potential customers can easily grab your literature to learn more about your charter business. A sign with your contact information placed on the fighting chair is also a great way to promote your business even when you’re not on site.
3: Promotional Items
Walk down the docks and you’re guaranteed to see every Captain and Mate decked out in a boat t-shirt. Your logo can be turned into a great design and screen-printed on any style of t-shirt you prefer. The screen-printed shirts make great giveaways for charter customers, and whenever they wear your shirt they are promoting your product. It’s also important that you, as the boat owner, Captain and/or Mate, look professional, so a shirt with your boat name embroidered on it makes a great choice for a uniform. Decals, koozies, coasters, hats and other items can also be emblazoned with your logo.
4: Website
A great website is essential to marketing your business and getting people to put a deposit down on a trip. Take your logo and brand image and have a professional website created that displays catch photos, charter seasons and rates and other pertinent information that will seal the deal. Need help getting started with creating a branding package for your fishing business? Contact the professionals at New Wave in Ocean City, Maryland – the White Marlin Capital of the World! We know the printing and promotional business… and we know fishing! Let us help you build your brand and your business. Find out more by calling us at 410-213-WAVE (9283) or visit us online at www.ocnewwave.com
